With online retail shopping growing every year, it's no surprise that practically everyone wants in. Web-based companies are falling over themselves providing recommendation engines, web storefronts, payment systems, and backend management. Google is in most of those fields already, but it's probable that they feel somewhat frustrated at being unable to siphon users away from major retailers like Amazon. So many searches lead right there, but Google is unable to monetize what are clearly purchase-oriented users. It's not a new situation, of course: if you want to find stuff, you use Google. If you want to get stuff, you use Amazon. But Google has increasingly been placing itself in the getting stuff business, and may soon expand into real goods, by way of partnerships with retailers and shipping providers.Source: http://feedproxy.google.com/~r/Techcrunch/~3/3TJVmVtFSWY/
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