Internet-based shopping is growing at ten times the pace of the struggling traditional retail sector, with annual sales surpassing $10 billion for the first time.
However, overseas websites are rapidly increasing their slice of the pie.
National Australia Bank's inaugural Online Retail Sales Index showed Australians spent $10.5 billion with online retailers in 2011.
Although that represented just 4.9 per cent of Australia's $216 billion retailing industry sector, the sector was growing at an annual pace of 29 per cent compared to 2.5 per cent for bricks and mortar retailers.
And overseas-based websites, already with a 25 per cent market share, posted a 40 per cent jump in sales as Australian consumers took advantage of the strong local currency.
At that rate of growth international retailers could take the lion's share of the market within a decade.
Australian retail giants including David Jones, Myer and Woolworths have recently redoubled their efforts to boost their online presence as sales leak to the online sector.
David Jones chief executive Paul Zahra said last week the department store chain hoped a planned multi-million-dollar upgrade of its online presence would help lift its web sales to 10 per cent of total earnings.
NAB head of consumer sectors David Thorn said the monthly index, published on Monday, would give retailers with an insight into consumer behaviour and trends online.
"Changing consumer preferences and spending habits are, no doubt, causing some structural changes in the retail sector," he said.
"Importantly though, the index shows that over 95 per cent of retail sales are still made in bricks and mortar stores so, whilst online sales are growing strongly, they make up only a small part of total retail sales."
Source: http://www.wabusinessnews.com.au/article/Online-retail-growing-fast-survey-shows
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