Aleena: Prevent Analysis Paralysis By Avoiding Pointless A/B Tests

Editor's note: Robert J. Moore is the co-founder of RJMetrics, which develops software that helps online businesses make smarter decisions using their own data. At?RJMetrics, we believe in data-driven decisions and that means we do a lot of testing. However, one of the most important lessons we?ve learned is this: not all tests are worth running.