1) Upload Photos to Flickr and Share on Facebook
Many small business owners upload photos to their Facebook fan page. ?Unfortunately, the reach of these photos is limited as they are only searchable within Facebook. ?On the?other hand, business owners get added exposure through SEO as Flickr photos are indexed by search engines such as Google and Bing. ?After uploading photos to Flickr, business owners can use sharing functionality to post on Facebook, Twitter and other social networks.
2) Creative Commons License
Instead of limiting the use of photos they upload to Flickr, business owners should consider offering their photos under a Creative Commons license. ?What this means is that the photo is available for others to use for noncommercial needs. ?For example: ?If a dessert blogger is writing a blog post about cupcakes, the blogger would be able to use a photo of a cupcake that you uploaded to Flickr as long as they give you credit. ?Credits usually consist of the name and URL of the Flickr account, so be sure to include as much profile information about your business as possible.
3) Make it Personal
Photos of your products and physical location are a given, but generally lack personality. ?Try mixing it up with photos that have a more personal touch. ?Try uploading a picture of your messy desk, a fresh batch of cookies at your bakery, a behind-the-scenes look at the manufacturing process at your window factory or even your puppy which you take to work with you. ?Fans of your small business will love it. ?If you still have any doubts, think about all the reality TV shows about small businesses out there, whether Pawn Stars, DC Cupcakes, LA Ink or Billy the Exterminator.
4) Engage Your Customers
Every small business owner knows that customer testimonials are one of the best-selling tools a business can use to tote their products and services. ?One of the best ways to use Flickr is to encourage customers to take pictures of them using your products and upload them to Flickr. ?Do you have a clothing boutique? ?Have your customers send in photos of their outfits. ?Frozen yogurt shop? ?Have your customers upload photos of their frozen yogurt creations! ?If your business doesn?t sell physical products, send your customer a t-shirt and have them upload a photo of them wearing it at their place of business. ?The opportunities are endless.
5) Join a Flickr Group
There are thousands of groups you can join for people who have like-minded interests that mirror your small business niche, whether car enthusiasts, travelers, pet lovers or food and wine aficionados. ?Be warned though, don?t try to sell your products to your fellow members. ?Instead, add valuable contributions as any other member would. ?The sales will come naturally over time as your fellow members learn to trust and appreciate your participation.
Read more at Fox Business >>
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Have you leveraged Flickr for your small business and has it increased your site traffic or sales? ?What are your photo sharing site tips? ?Share your thoughts in the comments below!
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Source: http://www.firmology.com/2011/09/01/5-ways-to-use-photo-sharing-site-flickr-for-your-small-business/
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