Real Estate Mobile Websites
While everyone knows mobile phones are the new favorite for accessing social media websites, blog articles and day-to-day information, are they being used for real estate research? Not only is the answer an astounding yes, but real estate mobile website hits are rapidly continuing their climb. Realtors need to make sure they have their own real estate mobile website that is user friendly and easy to navigate.
A Look at the Numbers
According to CTIA, the United States clocks in with 321.7 million mobile phone subscribers. With the total population being slightly less, United States mobile phone use is at 101%. A Pew research study indicates that 17% of those mobile phone subscribers use the Internet on their phones more than computers or tablets and 31% report their primary use of their phone is for the Internet.
But where does real estate fit in? An analysis with Google?s KeyWord Tool reveals search frequency for real estate websites on mobile devices. In the United States alone there is a whopping 5 million Google searches a month with the keyword ?real estate,? and that?s just on mobile devices. Even more startling is that mobile device Google searches for ?mobile real estate? number in the thousands, signifying that users are not only researching real estate on their phones but are struggling to find websites that cater to a mobile browser.
The Conflict of a Mobile Website
Every industry is seeing the demand for mobile websites and real estate companies have already fallen behind. People are looking for real estate mobile websites that are simple to use on their phones and many websites still don?t make it easy.
For real estate companies, mobile websites pose a new problem. With so many resources going into a full browser website, adding a mobile website seems too daunting. Some companies are attempting to use hybrid mobile websites; others are leaning on stripped down versions of their full sites. However, mobile users still want the same features and information of a full real estate website but with fluid and natural mobile integration.
The Boston Logic Solution
As real estate companies are looking to play catch up in the mobile game, Boston Logic extends a highly integrated solution. In an ever-changing world of technology, Boston Logic works to seamlessly weave real estate companies? needs for websites, marketing and design all together. This approach is exemplified with a mobile optimized version of Sequoia. Already the most cohesive and complete website platform for real estate companies, Sequoia brings its feature-packed and comprehensive platform to real estate mobile websites. Real estate companies can contact Boston Logic for a Sequoia mobile option package or enable an upgrade to existing services.
Looking Ahead
Real estate mobile websites are not for the future; they should already be here. Users are struggling to find them and real estate companies are scrambling to put them together. While real estate searches on mobile devices will keep climbing, the searches for ?mobile? real estate should tamper off as more companies begin to utilize them in their websites. By integrating a solution now, real estate companies can prevent mobile users from leaving their websites and gain new customers from the thousands who are still searching.
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Posted on January 7, 2013 Filed Under Real Estate Marketing, Real Estate Web Site
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