New business owners are often unaware that there is a level of etiquette that must be applied to an email marketing campaign. There are certain best practices that business owners can use to stay professional and get customers excited about receiving email from their businesses. Read this article to find out how you can get your customers? attention.
Make sure your emails contain unique and informative content rather than simply promotional material. Offer special articles to your subscribers that may not be on your site. Include special offers from your company, as well. Always send out holiday greeting and specials. You shouldn?t simply send out emails just when you are wanting something from your customer base.
Use social networking sites, such as Facebook, Twitter and YouTube, to help expand your email marketing efforts. They?ll be able to get your message out to an even larger audience without you so much as lifting a finger.
If your company already has branded their emails, make sure all new emails stay consistent with previous branding. Keep your color scheme consistent and be certain to include the unique logo for your company with every message you plan on sending out. If your prior business and marketing efforts have built you a trustworthy reputation, feel free to make use of it by tying your new email to your recognizable brand.
Choose when you send your marketing email based on content you will provide and the schedules of your customers. For business emails, send between Tuesday and Thursday. Mail leisure or family related newsletters on weekends.
It?s extremely important to send your marketing emails with a personalized touch. Personalization goes beyond sending an email with the recipient?s name stuck into the greeting line. Take into account whatever information you have about your subscribers. Reorganize your list of subscribers according to common interests and send specialized messages for each interest group.
Your subscribers will feel you are specifically interested in them when you personalize your emails. By making the email seem personalized, and less like a form letter, the recipient is less likely to ignore it. Including their first name in emails is simple, but you can get even more personal. You should be able to tell when, why and where they signed up. Use that as part of your email message.
When you send a follow-up email to your prospects, including an endorsement may be helpful. Let your reader know how this email will benefit them right this second. A link at the end to quickly order would be prudent.
Be sure that you?re not sending out marketing emails that are unsolicited. If you are emailing people who don?t wish to be on your mailing list, they will most likely delete your emails. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.
Keep the emails you send out for marketing purposes short. The messages themselves should use direct language that gets to the point quickly and unambiguously. This will show the reader that you respect how much their time is worth. This will also ensure that your subscribers read until the end of the email. You want readers to read everything. After all, you have important information towards the bottom of your message.
Follow-up emails, which include a coupon, are a great way of maintaining contact with clients. Put a link on it that informs them that they can view it by simply clicking on the provided link. Include a final message that highlights the money saving benefits of following the link to your site.
Set up a confirmation process for those who opt-in to your emails. That way people can decide whether they want your emails or not, and not have any regrets. At face value, this may appear counter-productive, but it?ll protect you from being reported as a sender of spam down the road.
Provide an option so people can sign on to your mailing list. This can be anywhere on your site, as long as there is an easily located place where your subscribers may go to update their preferences.
As said previously, business owners must use proper protocol with email marketing. If you?re not polite with customers, they will unsubscribe from your list. Take what you have learned here, and you will have satisfied customers.
Debbie Clark
Lovin? Life
Source: http://www.debbieclarkonline.com/e-mail-marketing-tips-straight-from-the-pros/
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