The Blog is intended to take the readers by their hand, to know how a Website should be designed in the first place, if it has to meet success. The ultimate objective being drawing enormous net-visitor traffic to the website, the Blog provides useful tips for building up the website, in line with this objective. It describes both dos and don'ts in this regard.
The most valuable 10 tips provided in this blog are written from the consumer perspective, rather than the website owner?s perspective. After all, every website is designed with a purpose, be it business or non-profit motive distribution of just information or service. The Blog stresses the importance of designing of the website, conducive to that purpose, and elaborates the Web Design Basics ? step by step and point by point.
The narration of the basics involved in web designing is sounding caution, to the website owners to give predominant importance to the visitor, and make the website perfectly suitable for any visitor, to have hassle-free landing in, easy navigation, getting all the details wanted without trouble, induce them to take action by reaching informed-decision, and finally finish off their business, for which they are there at the website, to go back happily.
In writing this guidance Blog, care has been taken to enlighten the readers, about specific inbound marketing for IT companies. Inbound marketing is a broad term used online, for profitable practices of Internet Marketing, which includes in its fold the other branches of ? VAR Marketing meaning Value Added Resale for products or services; ISV Marketing meaning Independent Software Vendors selling their products; and clubbing everything in the IT Marketing meaning Information Technology Marketing.The 10 Tips elaborated in the Blog are pointing to the 5 branches of Inbound Marketing thumb rule, namely - attracting visitor traffic; converting visitors to the website into leads; convert those leads into potential sales; additionally turn those customers into repeat-customers satisfied with all the aspects of web designing, easy navigation, hassle-free collection of information, worry-free dealing with the business transactions as also providing for wider scope for continues improvements, on the functioning and crowd-pulling tactics of the website.
More clearly, the tips provided in the Blog entry ?Prospecting as a Service? with minute details such as ? designing the website easy for navigation; using professional color schemes; avoiding louder and hard-to-read fonts; providing user-friendly and intuitive interface in the site; insisting on call-to-action on every web-page; integrating appropriate social media icons wherever possible; ensuring easy loading and non-crashing of website on any server; making the website mobile-friendly, considering the enormity of smart-phone access of Internet throughout the world; providing useful, high-quality web content and keeping in mind SEO at every stage of website building ? are immensely useful for anyone, who wants success in their business online.
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